From Wool to Wow. Innovating for good.
Wool has a rich and remarkable story of resilience, dating back to the Romans. This versatile, temperature regulating, hypoallergenic, biodegradable, odour- inhibiting, natural fibre has incredible properties.
We believe in using wool as a force for good by working with like minded brands, designers and businesses globally to innovate, experiment and push the boundaries, evolving wool to met contemporary needs and re-imagining its uses from field to fibre, and beyond.
Since 1888 we’ve been on a journey to drive positive change. Using our experience, knowledge and innovative approach we are re-imagining the journey of wool. Having established The Woolkeepers in 2010, a means of sourcing the best quality wool, we have continued to raise the standards of British wool, whilst recognising and paying farmers a fair price for their work on animal welfare, safety, land use, environmental protection and biodiversity. Adding to our list of market firsts, we are now proud to launch first and only RWS Responsible Wool Standard farm group in the UK and Europe, creating new opportunities for UK wool growers and introducing RWS Woolkeepers® wool to the global market.
Our Story of Innovation
Our Design Collaborations
We believe in creating change, together. We work with designers, manufacturers and retailers globally who share the same goals of designing products using the power of this incredible natural fibre whilst also caring about impact beyond wool and driving positive change for people and the planet
Innovate with us
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