Britain’s Wool Supply, Reimagined.
Proud to be the first and only RWS farm group in the UK and Europe.
We are proud to be the first and only Responsible Wool Standard (RWS) farm group in the UK and Europe through our Woolkeepers® program.
In a world that demands transparency and accountability, our wool comes from farms which have a progressive approach to managing their land and ensuring they meet the highest standards of animal welfare, respecting the Five Freedoms of animal welfare. Responsible Wool Standard (RWS) is one of the most recognised farm auditing schemes that demonstrate positive practice within a UK sheep farming system.
As the first and only RWS farm group in the UK and Europe through our Woolkeepers® program we can now give our brands and consumers’ confidence in the integrity of the supply chain, bringing British RWS Wool back into global conversations.
Naturally Better.
Woolkeepers RWS Wool
We have always been committed to raising the standards of British wool at the same time as supporting farmers in fairer pricing and ensuring the longer-term sustainability of the land and its animals. We have historically worked with the main UK Farm Assurance standard, Red Tractor, to create the Red Tractor Wool Standard, one of the entry-level standards used to support Farm Assurance claims in the UK.
However, we believe that standards can still be higher, hence our drive to set up the first Responsible Wool Standard farm network in the UK. RWS is now the leading global standard for responsible wool production that encompasses high animal welfare, how the land is used whilst encouraging a positive impact on biodiversity.
At a glance comparison of the different wool standards - and what it means