Authenticity, Guaranteed.

Our commitment to quality goes hand in hand with our dedication to the highest standards of environmental stewardship and animal welfare.

From farm to finished product.

We guarantee that every step of the wool’s journey is carefully documented and traceable back to farm - ensuring the high standards of environmental stewardship and product quality. Each wool bale is individually uniquely tagged directly linking back to its farm of origin. Through robust third-party verification schemes, we drive improved pricing that reflects increasingly robust standards. This commitment to fully certified and independently verified supply chains ensures confidence in the integrity, provenance, and positive impact of every product made with Woolkeepers® wool.

We have a proud history of raising industry standards and lead the way in substantiating our claims. We work with various independently verified certifications and frameworks:

A certification logo with a red tractor, a blue checkmark, and the words "Certified Standards" and "Red Tractor" in red and blue text.
Responsible Wool Standard certified badge featuring a sheep silhouette and the text 'Responsible Wool Standard Certified'.
A logo with the text 'VAND TO MARKET' and a design of a branch with leaves.
Certification label for global organic textile standard (GOTS), featuring a green circle with a white upward arrow, and text indicating it's certified by the Soil Association with license number GOTS 11421.

The Woolkeepers® is the first and only Responsible Wool Standard (RWS) certified farm group in the UK and Europe, once again setting the benchmark for wool production.

Naturally Better.
Woolkeepers® RWS Wool

A Woolkeepers® Story

Wool is a natural alternative to synthetics and recognised for naturally better performance. Our wool is sourced through the Woolkeepers®, a community of farmers who take RWS standards seriously and use them as a way of driving positive improvement on their farms.

Watch Mary’s story, an RWS Woolkeeper in the central belt of Scotland, situated between the Campsie Fells, Loch Lomond, and Endrick Valley, to see how well-managed sheep can positively improve the land upon which they graze and the care and attention that goes into rearing her flock.

“With the support and help of the team at Woolkeepers®, the layers were peeled away and it soon became apparent that the standard was very much about what we were already doing. This was a standard that applauded a traditional hands-off approach to sheep farming and appreciated both the sheep and the ground they grazed on (in order to produce the best wool)”. 

Transparency from Farm to
Finished Product

We guarantee that every step of the wool’s journey is carefully documented and traceable back to farm - ensuring the high standards of environmental stewardship and product quality. Each wool bale is individually uniquely tagged directly linking back to its farm of origin.

This commitment to traceability means you can be confident in the integrity, provenance, and positive impact of every product made.

Icons representing the process of wool production: farm and flock, shearing at farm, wool collection at warehouse, segregation by certification scheme, scouring, conditioning, manufacturing.